In today’s fashion landscape, handbags are more than just accessories—they’re cultural symbols, status pieces, and storytellers of personal style. And if you want to stay ahead of handbag trends, Instagram is the place to be. From luxury collectors flaunting their latest Hermès Birkins to chic minimalists styling timeless Chanel Flaps, handbag influencers are shaping the way we discover, desire, and buy bags.
Whether you’re a bag enthusiast, a potential collector, or simply someone who loves scrolling for fashion inspiration, these are the best handbag influencers to follow on Instagram in 2025.
Why Handbag Influencers Matter
Handbags are investments. They hold both emotional and financial value, and influencers have become the ultimate guides in navigating the handbag world. Their feeds offer more than just pretty photos; they deliver:
Styling Inspiration – How to wear iconic bags with everyday outfits. Unboxings & Reviews – Honest takes on the craftsmanship and practicality of bags. Collector Knowledge – Insider insights into resale value and rarity. Trend Forecasting – Spotting the next It bag before it hits the mainstream.
In short, handbag influencers bridge the gap between fashion fantasy and practical advice.
The Best Handbag Influencers to Follow on Instagram
1. @PurseBop
A household name in the handbag community, PurseBop is the go-to for luxury bag education and styling inspiration. Expect deep dives into Hermès, Chanel, and Louis Vuitton, along with lifestyle content that elevates every bag shot into a moment of art.
Why follow? Perfect if you’re obsessed with Hermès or want insider knowledge on the most exclusive bags.
2. @wenddyu_official
Wendy Yu, a businesswoman and fashion insider, frequently shares her covetable collection of rare luxury handbags. Her feed is aspirational but also educational, giving followers a glimpse into the rarefied world of ultra-exclusive bag ownership.
Why follow? A must for luxury collectors who want a peek at pieces most people never see in stores.
3. @Chase_Amie
Amie’s Instagram is a dream for those who love luxury shopping hauls and detailed handbag reviews. She’s known for her YouTube channel as well, where she gives practical advice on which bags are worth buying.
Why follow? Ideal if you want real, thorough insights into bags before making a purchase.
4. @SophieShohet
Sophie’s Instagram strikes a balance between luxury fashion, lifestyle, and handbag reviews. She offers practical takes on value, wearability, and how to style different pieces without losing elegance.
Why follow? She makes luxury feel accessible and approachable while still being aspirational.
5. @MyTheresa.Com & @Farfetch Influencer Partners
While not individuals, the influencer partners from luxury retailers like MyTheresa and Farfetch showcase some of the newest handbag drops before they trend. Many influencers under their umbrella reveal limited-edition pieces that spark resale buzz.
Why follow? Perfect for spotting new arrivals and collabs before anyone else.
6. @Handbag_Holic
If you love reviews, comparisons, and investment-focused handbag content, Handbag Holic is a must-follow. From Hermès pricing breakdowns to Chanel quality reviews, this account offers incredible insight for handbag buyers.
Why follow? It’s a smart mix of luxury eye-candy and collector know-how.
7. @AimeeSong
While Aimee Song is best known as a lifestyle and fashion influencer, her handbag collection is enviable. She often styles It bags like the Bottega Veneta Jodie, Dior Saddle, and Chanel classics in effortless, wearable ways.
Why follow? Great for everyday outfit inspo with luxury bags in the mix.
8. @TheBagHag
Chuvaness (aka The Bag Hag) is another longtime handbag blogger who brings witty commentary, real-life experiences, and honest reviews to the luxury bag conversation.
Why follow? Her mix of humour, practicality, and knowledge makes her refreshing in a space dominated by perfection.
What These Influencers Teach Us
By following handbag influencers, you’re not just scrolling—you’re learning how to buy smarter, style better, and spot trends earlier. Many of these creators emphasise the importance of investment value, quality craftsmanship, and versatility. They remind us that handbags are not only beautiful, but also cultural artifacts and financial assets.
Final Thoughts
The world of luxury handbags is vast, but Instagram makes it easier than ever to navigate. These handbag influencers are not just showcasing their collections—they’re shaping the way the fashion world thinks about bags.
Whether you’re saving up for your first Chanel Classic Flap or hunting for your next Hermès Grail, these influencers will guide you with style, insight, and a touch of fantasy.
So hit “follow,” start scrolling, and let your handbag journey begin.
