The luxury handbag landscape in 2025 is equal parts heritage, innovation, and sheer vibe. The most coveted bags of the year aren’t just status symbols—they’re storytelling pieces. Each one reflects a fashion moment, a mood, and a lifestyle. From sleek, functional designs to bold logo-heavy statements, these are the arm-candy icons everyone from fashion editors to A-list celebrities are obsessing over this year.
Let’s dive into the five luxury bags that are defining the fashion conversation and why they’ve earned their coveted status.
1. Hermès Kelly To Go
There’s something quietly powerful about the Hermès Kelly To Go. It may be petite in size, but don’t let that fool you—this mini version of the iconic Kelly is a force of its own.
Designed to function as a wallet-on-chain, it features the house’s signature structured silhouette, clean lines, and that instantly recognisable Kelly clasp. But unlike its more formal older sister, the To Go offers a surprising level of versatility with its crossbody strap and practical interior compartments.
What makes it so loved? For starters, it’s Hermès, so it still carries that aura of exclusivity and craftsmanship. But in 2025, fashion is leaning toward understated luxury. The Kelly To Go fits perfectly into the “quiet luxury” trend: no flashy logos, just timeless elegance. It’s ideal for errands, brunches, and casual nights out, where you want the prestige but also need your hands free.
And with celebrities like Zendaya and Rosie Huntington-Whiteley spotted wearing it, it’s no wonder this little bag is topping wishlists everywhere.
2. Chanel 22 Bag
Controversial at launch (can you believe it’s a cult classic now?!), the Chanel 22 bag has officially secured its spot in handbag history.
Designed under Virginie Viard’s direction, the bag broke away from Chanel’s usual structure and embraced a more slouchy, utilitarian shape. Crafted from ultra-soft calfskin and embossed with the bold CHANEL lettering, the 22 bag is equal parts casual and luxurious.
Its popularity lies in its comfort-meets-chic energy. It’s big enough to carry everything (we’re talking phone, wallet, beauty pouch, even a book), yet it doesn’t feel bulky or overwhelming. Fashion insiders love its effortless drape, while the quilted texture and gold chain handle keep things unmistakably Chanel.
And with campaign stars like Lily-Rose Depp and Jennie from BLACKPINK fronting the ad campaigns, it’s become a global obsession. We say it’s even more apparent among the younger luxury crowd looking for something more modern and wearable.
3. Dior Lady D-Joy
The Lady D-Joy is a fresh reimagining of one of Dior’s most iconic designs: the Lady Dior.
While the original rose to fame on Princess Diana’s arm, the D-Joy takes the classic elements (the Cannage quilted leather, the “D.I.O.R.” charms, the polished hardware) and softens them into a sleek, horizontal silhouette that feels more relaxed and contemporary.
What makes it so covetable in 2025 is its ability to transition seamlessly from day to night. It’s structured enough for office wear but refined enough for an evening event. And because it retains that instantly recognizable Dior DNA, it gives you fashion cred while still being subtle. We’ve seen it styled crossbody on city streets and tucked under the arm at Paris Fashion Week, making it the kind of versatile icon every modern wardrobe needs.
With K-pop stars and global influencers carrying it in limited-edition colors, the D-Joy is proving that Dior’s legacy is far from dusty—it’s evolving.
4. Loewe Puzzle Fold Tote
Few brands have mastered the balance of innovation and craftsmanship like Loewe, and the Puzzle Fold Tote is their latest showstopper.
Building on the architectural DNA of the original Puzzle bag, this version offers a foldable, ultra-lightweight silhouette that’s designed for ease, flexibility, and impeccable style.
Why is it everywhere right now? For starters, it’s the dream bag for frequent flyers and fashion minimalists alike. It folds flat for travel, yet opens into a roomy, structured tote that looks straight off a runway. It’s available in luxe leathers as well as an eco-conscious recycled polyester version, showing Loewe’s commitment to modern luxury with a sustainable mindset.
In short, the Puzzle Fold Tote is a bag that works hard without screaming for attention. It’s polished enough for the office, effortless enough for the weekend, and sophisticated enough for the front row. For those who like their fashion with a whisper rather than a shout—this is your bag.
5. Bottega Veneta Andiamo
If 2023 belonged to the Jodie, 2025 is all about the Andiamo. Designed by Matthieu Blazy, the Andiamo (which means “let’s go” in Italian) is the ultimate elevated everyday tote. It features Bottega’s signature intrecciato weave—reimagined in large panels—and a gorgeous knot detail on the shoulder strap that adds sculptural interest.
This bag doesn’t need a logo to stand out. It speaks through texture, quality, and silhouette. The Andiamo is roomy enough for a laptop, making it a favorite among fashion editors and creatives who want something stylish and functional. The leather is buttery soft, and the craftsmanship is, as always with Bottega, impeccable. Available in neutral tones and rich, moody shades, it works with everything from tailored suiting to oversized knits.
Why do we love it? Because it’s the kind of bag that quietly announces, “I know good design when I see it.” It’s understated, timeless, and oh-so-luxurious.
P.S. BTS RM was also spotted with it!
Final Thoughts
This year’s top luxury bags prove that style is no longer about loud labels. It’s all about intentionality.
Whether it’s the refined heritage of the Hermès Kelly To Go, the bold ease of the Chanel 22, or the innovative minimalism of Loewe’s Puzzle Tote, each of these bags tells a story, and they all deserve a place in one. If you’re looking to invest in a piece that will stand the test of time while still feeling of the moment, any of these five would be a very smart (and stylish) choice.
2 Comments