The handbag world has long been dominated by heritage labels, flashy logos, and ever-changing trends. But in recent years, a quiet revolution has taken place—led not by a century-old fashion house, but by independent brands with sustainability at their core. Among these trailblazers, Hyer Goods stands out as a brand that marries eco-conscious practices with minimalist design, proving that sustainable fashion can also be effortlessly chic.
If you’re looking for a handbag that makes both a style statement and an environmental impact, here’s everything you need to know about Hyer Goods, the sustainable brand fashion insiders are buzzing about.
The Origins of Hyer Goods
Hyer Goods was founded in 2019 by Dana Cohen, a former designer for DKNY. After more than a decade in the industry, Cohen became increasingly disillusioned with the waste she saw behind the scenes. High-quality leathers and fabrics—sometimes entire rolls—were being discarded simply because they didn’t fit into seasonal collections.
Instead of letting those materials disappear into landfills, Cohen launched Hyer Goods as a way to give them new life. The brand’s mission is simple yet radical: create beautiful, functional bags and accessories from upcycled deadstock and factory scraps.
This approach not only reduces waste but also avoids the resource-heavy process of producing new leather. The result? Luxury bags with a conscience, made for a new generation of fashion lovers who want to look good and do good.
What Makes Hyer Goods Different
The fashion market is flooded with brands touting “sustainability,” but Hyer Goods takes things further. Instead of producing new materials that still carry an environmental footprint, Hyer Goods exclusively uses waste that already exists. That choice has ripple effects across the industry:
- Lower Carbon Footprint – By repurposing leather scraps, Hyer Goods avoids the carbon emissions associated with livestock farming, tanning, and transportation.
- Zero-Waste Philosophy – Leftover materials are embraced as design opportunities, not defects.
- Small-Batch Production – Collections are made in limited runs, giving each bag a sense of exclusivity.
- Timeless, Not Trendy – Hyer Goods designs are minimalist and versatile, ensuring they outlast fleeting fashion fads.
This philosophy positions Hyer Goods not as a fleeting trend but as a long-term player in the eco-luxury space.
The Best Hyer Goods Bags
So what exactly should you add to your wishlist? Hyer Goods’ collections are carefully edited, but several designs have emerged as cult favourites.
1. The Crossbody Bag
If there’s one Hyer Goods piece that embodies the brand’s ethos, it’s the crossbody bag. Functional and featherlight, this design works for everyday wear—whether you’re commuting in the city or heading out for brunch. The bag features clean lines and subtle detailing, allowing the upcycled leather itself to shine.
Fashion editors often describe it as a “uniform bag”—the kind you instinctively grab because it goes with everything. Pair it with tailored trousers for work or a floaty dress on weekends, and it still feels just right.
2. The Mini Bucket Bag
Bucket bags are a wardrobe staple, and Hyer Goods delivers a refined version with the mini bucket bag. Structured enough to hold its shape yet soft to the touch, it comes in versatile colours like caramel, black, and earthy neutrals.
It’s an ideal piece for those who want a statement silhouette without the flash. Small enough to feel modern but roomy enough for essentials, it perfectly straddles fashion and function.
3. The Ring Bag
Hyer Goods’ Ring Bag proves that sustainability doesn’t have to mean boring. The round silhouette adds a playful twist to everyday outfits while still maintaining the brand’s clean, minimalist DNA.
Unlike gimmicky novelty bags, this design is subtle enough to wear daily but still stands out as something special. It’s particularly popular with younger shoppers looking for an eco-conscious piece that still feels fresh and modern.
4. Wallets and Small Leather Goods
For those dipping their toes into sustainable fashion, Hyer Goods’ wallets, cardholders, and pouches are the perfect entry point. These smaller goods make use of even the tiniest leather scraps, reinforcing the brand’s zero-waste philosophy.
Not only are they practical, but they also make thoughtful, sustainably minded gifts.
How Hyer Goods Fits Into the Bigger Picture
Hyer Goods isn’t just a bag brand—it’s a commentary on fashion’s broken system. The brand highlights how much waste the industry generates and how that waste can be transformed into something desirable.
It also taps into the eco-luxury trend: consumers are increasingly looking for products with meaning, not just status symbols. By prioritising quality over hype and sustainability over seasonal turnover, Hyer Goods is aligning with how the next generation of fashion consumers want to shop.
And unlike heritage houses that are only now beginning to “green” their operations, Hyer Goods was sustainable from the start—giving it credibility in a market wary of greenwashing.
Where to Buy Hyer Goods
Hyer Goods bags are primarily sold through the brand’s official website, which features the latest drops and limited-edition runs. Because the brand relies on deadstock and scraps, certain colours or styles may only be available in very small quantities—adding to their exclusivity.
You can also occasionally find Hyer Goods stocked at eco-luxury retailers and concept stores, though the direct-to-consumer model keeps pricing fair while maintaining the brand’s sustainable mission.
Why Hyer Goods Belongs in Your Closet
At a time when luxury is often equated with excess, Hyer Goods is redefining what true value looks like. The bags are minimalist, versatile, and timeless, ensuring they’ll remain staples for years. More importantly, each piece carries a story—of rescued materials, conscious design, and a vision for a more responsible fashion industry.
Owning a Hyer Goods bag means more than just carrying a beautiful accessory. It’s a statement about your values: that style doesn’t have to come at the cost of the planet.
In the end, Hyer Goods proves that sustainability doesn’t have to feel like a compromise. It can look like the chicest crossbody in the room, the bucket bag that elevates your outfit, or the wallet that makes you proud every time you pull it out.
And as the fashion world continues to grapple with its environmental impact, one thing is clear: Hyer Goods isn’t just keeping up—it’s leading the way.
